Last updated: 2026-04-15 · Version 1.0

Cookie Policy

Last updated: 2026-04-15

Version: 1.0

1. What Cookies Are

Cookies are small text files placed on your device (computer, phone, tablet) when you visit a website or use a web app. Similar technologies — such as local storage, SDK identifiers, pixels, and session-replay scripts — work in comparable ways. In this Policy we use "cookies" to refer to all of these technologies.

This Cookie Policy explains which cookies LetsLoop Ltd ("LetsLoop", "we", "us") uses on letsloop.app and within our web application, why we use them, and how you can control them.

This Policy should be read alongside our Privacy Policy.

2. Why We Use Cookies

We use cookies to:

  • keep you signed in and your session secure;
  • remember your preferences (e.g. language, consent choices);
  • understand how people use the Service so we can improve it;
  • detect and prevent fraud and abuse;
  • measure marketing campaigns (only if you consent).

3. Categories of Cookies We Use

We group cookies into four categories, consistent with ICO guidance.

3.1 Strictly Necessary

These are required for the Service to function. Without them, core features like signing in or submitting a form will not work. They do not require consent.

Examples:

  • Authentication and session cookies
  • CSRF and security cookies
  • Load-balancing cookies
  • Consent-state cookie (remembers your cookie choices)

3.2 Functional

These remember choices you make to give you a better experience (e.g. language, region). They are set only with your consent.

3.3 Analytics

These help us understand how the Service is used — which screens people visit, where they get stuck, how features perform. They are set only with your consent.

Examples from our stack:

  • Google Analytics 4 (GA4) — aggregated usage statistics
  • PostHog (EU Cloud / Frankfurt) — product analytics, session replay, feature flags
  • Firebase Analytics — mobile-app usage events (where applicable on web touchpoints)

3.4 Marketing

These are used to measure and target advertising. They are set only with your consent.

Examples from our stack:

  • Meta Pixel — web analytics and future retargeting on Meta platforms

4. Consent Mode v2

For users in the UK and EEA we implement Google Consent Mode v2. This means:

  • Non-essential cookies (Functional, Analytics, Marketing) are blocked by default until you make a choice.
  • Our cookie banner lets you Accept All, Reject All, or choose per category.
  • If you reject analytics or marketing, our tags still send limited, cookieless signals (such as "consent denied") so we can maintain basic, privacy-preserving measurement. No personal identifiers are sent in that state.
  • Your choice is stored in a strictly-necessary consent cookie and honoured on future visits.

You can change your choice at any time — see Section 6.

5. Third-Party Cookies

Some cookies are set by third parties that help us run the Service. Those third parties are data controllers of the data they collect via their own cookies, subject to their own privacy policies:

  • Google Analytics 4 / Firebase (Google LLC) — https://policies.google.com/privacy
  • PostHog (PostHog Inc., EU Cloud / Frankfurt) — https://posthog.com/privacy
  • Meta Pixel (Meta Platforms, Inc.) — https://www.facebook.com/privacy/policy
  • Vercel (Vercel Inc.) — hosting; may set strictly-necessary cookies — https://vercel.com/legal/privacy-policy

The full list of sub-processors (including any that do not set cookies) is in our Privacy Policy, Section 5.

6. How to Manage Cookies

6.1 In LetsLoop

You can change your consent choice at any time by clicking "Cookie settings" in the footer of letsloop.app, which re-opens the cookie banner.

6.2 In your browser

Most browsers let you view, manage, and delete cookies. Check the Help section of your browser, or:

  • Chrome: https://support.google.com/chrome/answer/95647
  • Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac
  • Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
  • Edge: https://support.microsoft.com/en-us/microsoft-edge

Note that blocking strictly-necessary cookies will break core functionality (such as signing in).

6.3 Opting out of specific services

  • Google Analytics: https://tools.google.com/dlpage/gaoptout
  • Meta: https://www.facebook.com/settings?tab=ads

7. Do Not Track

Web browsers offer a "Do Not Track" (DNT) signal. There is currently no industry standard for how to respond to DNT. We rely on the cookie banner and Consent Mode v2 choices described above rather than DNT.

8. Changes to This Policy

We may update this Cookie Policy to reflect changes in the cookies we use or in law. Material changes will be notified in-app or by a banner on letsloop.app. The "Last updated" date at the top of this page reflects the most recent revision.

9. Contact

Questions about this Cookie Policy: privacy@letsloop.app

LetsLoop Ltd [Registered office address — TBC]